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Broker Insights, Sports Liability

Backing Brokers in the Sports Sector: York Underwriting’s Smarter Approach to Liability Insurance

Craig Elliott

Sport is part of Australia’s heartbeat – from weekend netball and community soccer to national leagues, golfing competitions and their associated governing bodies. However, behind the cheers and scoreboards lies a complex liability landscape that insurance brokers know all too well.

Most sporting organisations run on tight budgets and volunteer support. Membership fees need to be kept competitive; facilities can be aged or underfunded, and every dollar counts. 

Yet, exposures are real: player injuries, volunteer accidents, facility hazards, member disputes and even sensitive claims like abuse allegations. When claims hit, they hit hard – and often against insurance policies not set up properly to be able to respond with speed and clarity. 

For insurance brokers in sports, that means every placement is high stakes. Generic cover rarely fits the nuances of how clubs, governing bodies and associations operate, and waiting days for underwriting and claims decisions can cost credibility and client trust.

That’s where York Underwriting comes in.

“Sports is one of our focus sectors, and we can back insurance brokers with fast responses, practical risk insight and coverage that reflects the realities on the ground – helping you protect your clients with confidence.” – Craig Elliott, Managing Director, York Underwriting.

Why Liability in the Sports Sector is Complex

On the surface, community sports look simple: kids on the field, parents on the sidelines, and volunteers keeping the lights on. But for insurance brokers, the liability picture is far from straightforward.

Sporting organisations come in all shapes and sizes, including incorporated associations, small amateur clubs, single events, and not-for-profit organisations. 

Many operate on volunteer labour, seasonal schedules and tight budgets, which means exposures are often under-recognised or underinsured. It’s even more complex when you consider the layered structure of Australian sport.

For instance, a national body like Basketball Australia may oversee a network of state associations such as Basketball Victoria or Basketball Queensland, each with its own insurance arrangements, memberships and financial pressures. 

These fragmented structures can create gaps or overlaps in sports insurance cover and disputes over who’s responsible if something goes wrong.

Common complexities include:

  • Volunteer and participant risk
    Injuries to players and helpers can trigger additional liability questions. While “voluntary assumption of risk” exists in sport, it doesn’t cover every scenario – a volunteer slipping on a wet court can still result in a claim.
  • Third-party facility uses
    Community fields and clubhouses are often shared. If a social team hires a court or a hall, the host club can still face liability if something goes wrong.
  • Spectator and event exposure
    Spills, leaks, poor surfaces, or unsecured equipment can all lead to injuries, property damage claims and reputational fallout for the club or association.
  • Sensitive exposures
    Sadly, sexual abuse or misconduct allegations remain a real concern, particularly in sports involving children. Without the right risk protocols and accompanying cover, the financial and reputational consequences can be devastating.

Layer on the membership-driven funding model – where fees need to be kept low to attract and retain members in an at times hardening insurance market, and the tension becomes clear. A few serious sports insurance claims can quickly overwhelm a club or association. 

In some cases, without sports insurance, they risk losing government grants or being forced to cease operations altogether. This is why standard liability policies often fall short.

"Sports liability requires underwriting that’s as significant and flexible as the organisations themselves. Insurance brokers need a partner who knows how to navigate that landscape." – Craig Elliott, Managing Director, York Underwriting

Challenges Faced by Insurance Brokers in the Sports Underwriter Sector

Brokers in sport face constant pressure to deliver for their clients, and we know it isn’t always easy. Limited options in the market and the complexity of sports liability can make placements more challenging than they should be. That is why our role at York Underwriting is to simplify the process, provide clarity upfront, and help insurance brokers move quickly in sports liability with confidence.

Some of the common challenges Insurance brokers talk to us about in this sector include:

  • Limited local market options that make it harder to move quickly, for example some risks are sent offshore or broked through wholesalers.
  • Standardised wordings that don’t always reflect the nuances of sports clubs, events and associations.
  • Limited understanding of complex exposures such as volunteer involvement, off-site activities and sensitive claims such as abuse and harassment cover.
  • Underwriting delays during a new business tender, or declinature without clear reasoning. cost brokers deals, client confidence and future renewal opportunities.
  • Coverage terms that are complex in nature making it challenging for brokers to clearly explain to committees.

This is why York Underwriting has made sport a core focus. We provide responsive underwriting, clear explanations and tailored cover so Brokers have the tools and support they need to deliver for their clients. 

How York Underwriting Works Insurance Brokers in Sport

Sports liability is highly nuanced. So is sports insurance underwriting. Every club, code or association brings its own mix of volunteers, facilities, contracts and members – and no two risks look the same

Australian Brokers in the sports space know it takes more than a generic product to keep things moving. That’s why our model is designed to foster collaboration from the outset. Instead of waiting for a submission to land, we invite early conversations where we can:

  • share insight,
  • flag exposures and 
  • help you set realistic expectations on pricing and cover. 

It’s about giving you confidence before the quote stage even begins.

Here’s what working with York looks like:

  • Direct access to decision-makers
    You deal with experienced underwriters who can assess and act quickly. No faceless calculators or junior handballing – just people who understand how sporting organisations operate.
  • Practical risk management guidance
    We go beyond cover. For example, we’ve helped develop pre-game court checklists in netball that cut down on injury claims and advised on sexual abuse compliant triage and proactive reporting protocols. These aren’t nice-to-haves; they directly reduce risk, which means lower premiums over time.
  • Transparency and advocacy
    We don’t just hand you terms; we explain them. That gives you, as an insurance broker, the confidence to brief sports boards, committees or client groups with clarity – and when claims arise, we advocate for the client rather than stepping aside.
  • Tailored wordings for real scenarios
    Volunteers, facility hire, mixed-use venues – the things that make public liability insurance for sports clubs complex are the things we’re comfortable tailoring for.
  • Capacity and appetite where it’s needed
    From grassroots not-for-profits to state or national governing bodies, we understand the demands of layered cover, event liability, and complex participant exposures.

"At York Underwriting, supporting brokers in sport means more than issuing a policy. It’s about helping you secure stronger client outcomes, manage risk proactively and keep sporting organisations safe, funded and thriving." – Craig Elliott, Managing Director, York Underwriting

Real-World Examples That Show the Difference

What matters is how Australian underwriting support plays out in practise and how it helps brokers protect their clients when it counts. 

Here are some examples, drawn from the experience of our team, showing how we’ve supported insurance brokers in the past: 

  • Cutting down slip and fall claims
    Working with a national sporting body, York helped implement a simple 10-question court inspection checklist for umpires. By addressing hazards like spills, dust and leaking roofs before games started, claims reduced significantly – giving the broker a stronger story for renewal negotiations.
  • Guidance on sensitive exposures
    Sexual abuse claims are devastating for organisations and communities. We partnered with a broker and their client to strengthen protocols around police checks and triage reporting. This not only reassured insurers but gave the association confidence that risks were being properly managed.
  • Keeping sport alive through cover
    One association risked losing government funding and shutting its doors – without liability insurance in place. By working through the details quickly and structuring the terms appropriately, we helped the broker secure cover for their client, protecting both the grant and the future of the sport.

These examples demonstrate what sets us apart: we don’t just provide policies; we provide solutions that keep sport moving. 

When the risks are complex and the stakes are high, brokers know we’ll be there – responsive, informed and on their side.

Helping Insurance Brokers Win and Retain Clients in the Sports Sector

In the sports sector, insurance brokers are often judged on their speed, clarity, and ability to simplify complex risks for committees and boards. That means being able to deliver clear answers, tailored commentary and the right cover at the right time. 

That’s why our underwriting support aims to do more than just produce a quote. 

  • Faster answers give brokers the edge in competitive tenders. 
  • Tailored risk commentary helps brokers walk into boardrooms with clear talking points.
  • Transparent pricing logic means they can stand behind every recommendation with confidence.

Our goal is to help our insurance brokers feel prepared and supported when they communicate in front of clients. Whether it’s explaining how event liability cover protects a weekend tournament or providing documentation that demonstrates proactive risk management, it’s about consistently giving insurance brokers tools that strengthen trust.

We want Australian brokers to feel they have a valued partnership with the backing to help them not just win new business but also build the kind of long-term confidence that keeps clients coming back.

A Straightforward Way to Partner with Us

Working with York Underwriting as an Insurance Broker is designed to be straightforward and supportive – because brokers with sports clients don’t have time to chase forms or wait on slow responses. 

So, you’re welcome to use our templates, but if you already have your own, that works just as well. Every submission goes directly to experienced underwriters who understand the realities of sports risk underwriting in Australia. 

That means you’ll always deal with decision-makers, not layers of administration.

Responses are fast – often the same day or by the next business day because we know timing matters, especially during event season or when renewals are under pressure. 

Just as importantly, we’re open to early conversations before quoting, so you can shape client discussions with confidence. It’s a partnership approach: clear, accessible and focused on helping brokers deliver the right outcomes without unnecessary red tape.

Ready for a Smarter Way to Underwrite for Sport Risks?

If you’re looking for sports risk underwriting in Australia that truly understands the sector, York is ready to back you.

With responsive support, practical guidance and cover shaped around the realities of sport, we help you move with confidence and secure stronger results for your clients.

Reach out for a conversation. We’ll bring the sector knowledge; you bring the risk.

York Underwriting is built on the experience of a team that has spent years listening to insurance brokers and learning what they need most from their underwriting partner 

If you have a complex risk you’d like to discuss, a client you’d like to move faster for, or simply want to understand how we work, give our team a call. No forms, no pressure, just a straight-up conversation with someone who knows your world.

We’re here to help you win more business, deliver better outcomes and raise the bar on what underwriting support should look like.

Experience it for yourself. Let’s talk!

York Underwriting. Built for brokers, backed by experience, and ready to work with you.

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Craig Elliott
CEO,
York Underwriting

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